photographs made by me

The assignment was to attract a new target audience in a way that differs from how Most Wanted typically presents itself. To achieve this, I chose to reinterpret the “sweet” party collection through a bold party girl gone wild concept.

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That’s why the images are shot in black and white, with intentionally intense and expressive poses that convey a raw, energetic mood. Together with stylist Alex van der Steen, we decided to combine the collection with cool, “it-girl” statement pieces to give the overall look a tougher, edgier feel.

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A low aperture was used to create a shallow depth of field, enhancing the focus on the subject while adding a soft, cinematic quality to the images.